Evolving as innovation partners, GCCs are becoming increasingly important as emerging trends and technologies like cloud, AI, and LLM gain traction, creating a space where they are still relatively inexperienced. When asked about major trends that caught his attention, George admitted he was initially skeptical of innovations like blockchain, cryptocurrencies, and robotic process automation (RPA), believing they might disappear once the hype subsided. However, after the GCC tested some of the latest trends through a pilot program using LLM and Gen AI-driven technologies, they achieved results that far surpassed what could have been accomplished with traditional machine learning. 

GCCs are still experimenting with technologies like LLM; more mature parent organizations are pushing innovation and technology divisions to explore the latest advancements. Indian GCCs also demonstrate this openness, having already undertaken AI and ML projects that start as small pilots led by a small team and later scale into larger initiatives. According to George, one factor hindering mass adoption is that GCC leaders have yet to fully grasp the technology or see its immediate, practical impact. In his view, India is prime for this transformation, with mass adoption likely within a year. While financial companies are typically slower to adopt such technologies due to security concerns, they will eventually follow suit as LLM models evolve to address data security. Adoption is inevitable, no matter the challenges.  

Though innovation and R&D groups in each GCC operate differently, the Indian ecosystem offers the flexibility to experiment. Initially, there may be security guardrails in place, but eventually, leaders will adopt these technologies as they come to understand their impacts. For tech providers selling LLM or similar products, presenting the right technology is more critical than focusing on price. Industries, especially finance, have already tested the latest technologies and won’t settle for anything previously tried or underperforming. Another challenge is the talent strategy, which will need to evolve to attract and retain highly skilled professionals who understand both business and technology.